The 10 most common Landing Page Optimization mistakes

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social Media and using other ways that can help them increase the number of their visitors. But is this always the right approach?...

Read More

Internal Linking to Promote Keyword Clusters

In “Keyword Clustering for Maximum Search Profitability” we discussed the idea of clustering keywords and how doing so can increase the speed and effectiveness of your link building efforts. The article was based on the principle of passing internal strength between the pages of your website. Today we'll discuss this subject in more detail. Be warned, it'll involve a little bit of math (we are dealing with Google's algorithm after all, so...

Read More

Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO

It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions. Penguin: “A Success” The goal of any algorithm update is to improve search...

Read More

SEO checklist - 10 things to check right now

If you’re not used to SEO, and frankly, even if you are, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.) 1) The blue text you see in the search results (see the picture further down) is called the ‘title tag’. What do yours look like? Are they enticing? Keyword rich? If someone read yours, would you want to click through? 2)...

Read More

Life After Google Penguin – Going Beyond the Name

In looking back at my recent posts here it seems, though not by design, there was a theme emerging. Have a look... Google Penalty or Algorithm Change: Dealing With Lost Traffic – Explains the difference between penalties, filers and dampeners (as well as things you can do). SEO & Google: The Ugly Truth – Discusses spammy and quality SEO. Negative SEO: Looking for Answers from Google – Deals with the seeming potential for problems created...

Read More

7 Time-Saving Google Analytics Custom Reports

Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. 1. Content Efficiency Analysis ReportThis report is from none other than the master of Google Analytics, Avinash Kaushik. Brands all over the world are starting to double down...

Read More

Google: Can't Recover From Penguin? Start A New Site

Danny Sullivan published a new story yesterday named Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO. In that article, he interviews Google's spam lead, Matt Cutts on ways to recover from the Google Penguin update. There are some solid tips there but scary ones also. Here is one that is scary for those who were hit by the Penguin update: If you've cleaned and still don't recover, ultimately, you might need to...

Read More

How Google Creates a New Era for SEO

Google has been making substantial changes to its search engine algorithms. This has led many website owners to reconsider how they implement their SEO campaign. Over the last year, two major new algorithm changes are going to have a major impact on website owners. Google Panda was enacted last year to help remove low quality content sites from the front page of its indexes. This update had a major impact on a number of websites, particularly...

Read More

Google Announced 50+ Search Updates, Which Are Penguin Related?

In Google fashion, late on Friday, Google released their now monthly update on the changes they made to Google search over the past month. It is really great that Google does this and this time they shared 53 changes in April. Here is last months update. Below I grouped and listed out the more important changes, at least the ones I find to me most important. But let's try to see which items in this list are Penguin related. Can we even figure...

Read More

Link Building A-Z Guide – Definitions & Terms

When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. We bandy around phrases like "CTR on page 1 of the SERPs is better than on page 2" and "god help me if my content gets deindexed." However, for the new guys and gals out there (and that includes people who are both learning about building links and clients who seek link services) this link building guide will help define and explain some of the more common link building terms, from A to Z. A - Anchor...

Read More