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Here i share some information about google and also about SEO, so please check out this, and give your suggestion regarding the same subjects.

Tuesday, June 26, 2012

30 Free Ways To Market Your Small Business Site

Are you looking for ways to market your small business website with a limited budget?
Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.

There are at least 30 ways to market your website with a time investment and no credit card required. Some of these are oldies but goodies, while others are newer and exciting avenues you may not have tried out yet.

Here are 30 things you can do today to get started marketing your website for free.

  1. Press releases still work. Granted a submission to PRWeb or a Vocus account make the pickup and link benefit much easier, but those cost dollars – so for this article lets reiterate the best free press release sources:
    • 24-7PressRelease.com
    • PRLog.org
    • IdeaMarketers.com
  2. Send the press release to your local media outlets, or any niche media outlets that may be interested in what you do.
  3. Claim, verify, and update your Google Local Business listing. This is extremely important. Google Local Listings have been absorbed into Google+, so be sure to check out this great resource over at Blumenthals.com to keep up to date on how to manage your Google Local Listing.
  4. Find a niche social media site that pertains to your exact business and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement.
    • Examples:
      • Travel or hospitality business – Tripadvisor.com forums
      • Photography store – Photo.net or RockTheShotForum.com
      • Wedding Planning or Favor site – Brides.com or Onewed.com forums
      • Search your niche or service plus forums to find ideas. If there isn’t a forum out there, consider starting one.
  5. Build a Google+ page for your business and follow businesses that are related to your product or service niche. Share informative and relative content and link to your profile from your website. You should also consider allowing users to +1 your content on a page by page basis.
  6. Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before. Be sure to answer the question "Will my user find this information beneficial as they shop and purchase?" every time you link to a resource, or request a link or listing on another site.
  7. Comment and offer original, well thought out, sensible information, opinion and help on blogs that are relevant to your website's topic and be sure to leave your URL. Even if a nofollow tag is attached, you could gain a bit of traffic and some credibility as an authority on the subject matter. This is not blog comment spamming, this is engaging in a conversation relevant to your website's topic.
  8. Set up and verify a Webmaster Central Account at Google.
  9. Set up a Bing Webmaster Tools account and verify it.
  10. Update or create your XML sitemap and upload it to Google Webmaster Tools and Bing Webmaster Tools.
  11. Write a "how-to" article that addresses your niche for Wikihow.com or Answers.com. This is kind of fun and a good resource for getting mentions and links. Looking at your product or service in a step-by-step manner is often enlightening in several ways. It can help you better explain your products and services on your own website. I will say I don’t know why some of these sites still rank well, many of them are junk. I do like most of the answers on the two sites mentioned above. Be picky with where you participate.
  12. Write unique HTML page titles for all of your pages. This is still extremely important, don’t skimp on this one.
  13. Share your photos at Flickr – get a profile, write descriptions, and link to your website. Don't share photos you don't own or have permission to use.
  14. Start a blog. There's nothing wrong with getting the basics of blogging down by using a free service from Blogger or WordPress.
  15. Make sure your Bing and Yahoo Local listings are up to date.
  16. Update and optimize your description and URL at YP.com. They'll try to get you to spend money on an upgraded listing or some other search marketing options. Don't bother with that, but make sure the information is accurate and fresh.
  17. Use your Bing Webmaster Tools account to look at your incoming links. How do they look? Are all of the sites relevant and on-topic? If not, reevaluate your link building practices and start contacting any of the irrelevant sites you can and ask them to take down your link. A clean and relevant incoming link profile is important; cleaning up bad links is a necessity until we can tell Google and Bing which links we want them to ignore.
  18. Make a slideshow of your products or record an original how-to video and upload to YouTube. Be sure to optimize your title and descriptions. Once it's uploaded, write a new page and embed the video on your own Web site. Add a transcription of the video if possible.
  19. Try a new free keyword tool for researching website optimization, then see #20.
  20. Add a page to your site focused on a top keyword phrase you found in #19.
  21. Build a Facebook Page and work to engage those that are interested in your product or service. Facebook is so much more robust than it ever was! Create groups, events, and photo albums. Link to your Facebook profile from your site and allow visitors to your site to like and share your content.
  22. Install Google Analytics if you don’t have any tracking software. The program is pretty amazing and it's free. You need to do this if you haven’t already. It's that important.
  23. Start Twittering or start doing it much better than you are now – it's a great way to network with like-minded individuals.
  24. Pinterest is hot right now. If you have visually stimulating content that is relevant to the site's demographic, you can find great success right now. Be sure you're using solid practices for marketing on Pinterest as you get started.
  25. Create a new list in Twitter and follow profiles of industry experts you know and trust. Use this as your modern feed reader. I don’t use RSS feed readers anymore. I like content that has been vetted by my peers and is worthy of a tweet or two.
  26. Try a new way to write an ad for a struggling PPC ad group or campaign.
  27. Review your Google Analytics In-Page insights and take note of how users are interacting with your page. Where to they click, what is getting ignored. Make changes based on this knowledge.
  28. Set up a Google Content Experiment through your Analytics account and test with the information you obtained and changes you made in number 27.
  29. Build a map at Google Maps and add descriptions for your storefront, locations, and nearby useful points of interest. Make your map public and embed it on your own website. Add links back to relevant content on your site if possible to each point of interest.
  30. Keep reading Search Engine Watch for more free tips and tricks.
There you have it – 30 ways to market your website. Get to work and make something happen! There's no reason to say you can't be successful because you don’t have a huge advertising budget. Time is all you need.

Sources : http://searchenginewatch.com/article/2048588/30-Free-Ways-To-Market-Your-Small-Business-Site

Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

Content marketing is a great SEO strategy – even better better than link building. Shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and more organic traffic.

Some tests in May that looked at the impact of Google+ to organic search performance produced some interesting results. I analyzed two sets of clients I was working with and categorized them as:
  1. Websites with strong social profiles.
  2. Websites with weak social profiles.
What this analysis showed was:
  • Websites with weak social profiles saw a 19.5 percent reduction in organic traffic.
  • Websites with strong social profiles saw a 42.6 percent increase in organic traffic.
Google is now valuing authorship, natural links, and social signals far more highly. So the next natural step is content marketing.

With many SEO campaigns, it can be easy to over-analyze, often at the expense of the most important ranking factor: doing. Yes, analysis and auditing is important, but if you don't take action and change anything, your results aren't going to change. If anything, they'll probably get worse because your competitors will be out there doing instead.

Every site will have different SEO needs and requirements – but too often the actionable outcome of SEO audits and analysis is that a website needs more great content and it needs more high quality links. In these cases, why not just get on with building great content and attracting high-quality natural links?

Why Link Building is a Short-term Tactic

If your main focus for achieving search success is via SEO-based link building, then I think this can only ever be a short-term tactic at best.

The algorithms are looking to catch anything that appears unnatural – so when the next Penguin or Panda updates come around (or Platypus or Pigeon, whatever stupid name they give it next!) you're unlikely to be in a defensible position where you can expect to see a benefit rather that a drop. In fact, you're probably going to be pretty scared and concerned about what's around the corner, even if you haven't been hit yet.

Link Building Should be a Byproduct of Great Content

The main difference is that link building is a tactic, while content marketing is a strategy. What I mean by this is that if you're just trying to build links for SEO purposes and nothing else, you're basically just chasing Google's algorithm and making the most of what works while it's still getting you results. It can still work, but it's not a long-term strategy.

Great content, however, can send you targeted traffic for years. And I don't just mean search traffic, but referral, social and viral/word of mouth traffic.

Getting a great link shouldn't be your only end goal – you should think about other target metrics such as audience reach, traffic, mentions, citations, eyeballs, rankings, followers – or, more importantly, revenue!

What Happens if Links are no Longer Valued by Search Algorithms?

I can't see this happening in the near future – certainly with Google, but who knows what's ahead of us. The 2011 ranking correlation factors from SEOmoz showed that Facebook likes/shares had the highest correlation to rankings out of all factors. This is correlation not causation.

Google has said that they don't use this data for rankings - but it showed how powerful social data can be in terms of identifying the best content. So what happens if Google change their mind and start using it? Or what if Facebook/Twitter search becomes a real threat to Google?

You need to have something else to fall back on.

If a piece of content has 100 or more links and no social footprint, it's a clear sign that those links have been built to a page – they've not been naturally generated. Likewise, if you have many social votes for a piece of content, yet no links, it's also not the best sign that this is a high-quality page that demands trust and relevancy from the search engines. You need a mix of both – and it's becoming much more difficult to fake and make shortcuts.

Where to go From Here?

Whether it's content marketing, inbound marketing, earned media or just online marketing – what it's called is largely irrelevant. What's important is that you've got a great content strategy in place and you're able to make the most of this by promoting your content to generate attention online.

If you've got great content and you can attract/build an engaged audience, you don't have to rely on search. And even if you don't notice your organic traffic rising straight away, I would be confident that this is the best method right now for achieving long-term success.

Sources : http://searchenginewatch.com/article/2186953/Why-Content-Marketing-is-a-Great-SEO-Strategy-Not-a-Short-Term-Tactic